ABOUT US
We exist to link creative ambition to brand potential, through strategy.
Traditional agency models require businesses to settle for whoever the agency employs, leading to a stylistic mismatch and uninspired creative work.
Through our strategy-led model and a vast network of creative talent, we identify business opportunities, and match them up with creative talent specialised in a compatible style of work. Leading to optimal results for businesses, and career-defining work for creatives.
Our upfront focus on research and strategy ensures that our outputs drive performance and results.
Meet the founder
Bruno Artus is a Brand Strategist with over 5 years of experience crafting powerful strategies for global brands in award-winning agencies. Clients include Aon, Legal & General, Edrington, BNP Paribas, and Savills.
Driven by the belief that strategic clarity empowers creativity, he founded FRIEND OF A FRIEND to transform ambitious SMEs and startups into standout brands while platforming creative talent.